SEF

The closer a URL's language and text is to the content on a page, the better it is likely to perform in search engine results pages, or SERPS. This is yet another good reason to plan and name Categories well. Joomla has several settings built in to the core to allow URL modification. The SEF settings are located in the Global Configuration area. The default settings are No, so you must turn them on to use them. Some care is needed when turning these on, as the behavior can be different between hosting situations.

There are also quite a few third party extensions that make URLs search engine friendly, such as sh404SEF and AceSEF. Some of the third party extensions also include added security features.

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