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7 ways to make your Joomla site shine

1.Publish better photos and more of them

Websites tend to be a rather cold medium. Breathe some warmth into those pages with better photos and more of them. If your site is about business, include shots of people using your products. For maximum impact, use shots of people looking directly at the camera. Or if you provide a service, include people in a photo that displays the end result of that service.

Could your site use a photo gallery? If you don’t need all the bells and whistles, check out sigplus Image Gallery Plus. It’s free and easy to use.

Self-assessment: FAIL. I need an about page with photos and we’re working on that now. Also, one of the challenges of providing an intangible product such as our Joomla video tutorials is that it is hard to create an image of the product. But each product page needs one and that’s on our list too.

2. Start a blog or improve your existing one

There are lots of reasons why you need a blog. Businesses need to constantly engage with their customers and a blog is an easy way to do that. With a bit of promotion, a blog can attract new followers, who might become buyers. And it can improve your SEO. But they’re not just for business. Non-profit organisations can keep in touch with their team and supporters.

Creating a blog using Joomla is easy as demonstrated in our free Joomla tutorial course. Just create some articles, store them in the same category and then create a Category Blog menu item that links to the appropriate category. However if you want a fully-featured blog then I recommend EasyBlog. It has all the standard blog features such as commenting and social sharing as well as more advanced options including trackbacks and Google Plus profile photos.

We teach how to use EasyBlog in our Joomla Pro course. It is a commercial extension, but our members receive a 40% discount.

Self-assessment: PASS – This is blog post number 127 (I have written more but some became stale and were removed) so that shows commitment. But I’m conscious that a lot more can be improved so this is still on the list.

3. Make your website mobile compatible

Have you looked at how your website performs on a SmartPhone? Most are poor, but should you care? Well, spend a couple of minutes reading through some mobile statistics, courtesy of Google.

By 2013, more people will use their mobile phones than PCs to get online. 60% of users expect a mobile site to load in three seconds or less. The good news is that in many cases, you’ll find that making a mobile version of your site is easy and it’s free thanks to Mobile Joomla.

This extension detects if a visitor to your site is using a mobile device and if so, the site is rendered using a mobile friendly template.

We’re starting to take mobile seriously and our course titled How to earn $4000 a month as a part-time Joomla web developer (included in Joomla Pro) heavily relies on mobile site development. 

Self-assessment: PASS (just). Although I haven’t created a dedicated mobile version of this site, I have ensured that all the tutorials run on iOS devices. The paid courses also include downloadable versions of each lesson and these are provided in MP4 format that can be played on any platform.

4. Engage (more) with your audience

One of the best ways to increase the quality and quantity of your website content is to engage with your audience. Allowing readers to leave comments on your articles may seem scary at first, but this is a great way of getting feedback and a better understanding of your market.

If your site receives enough traffic, consider adding a forum. They can be a lot of work and a pain at times, but as long as there is activity, they show that you have a living, breathing organisation. There is a great free forum extension called Kunena as well as the powerful EasyDiscuss commercial alternative.

Don’t forget social networking integration. There are a lot of extensions available that display social sharing buttons.

Self-assessment: PASS – we started the forum a few months ago so we didn’t have to answer questions individually. I’ve actually been surprised at how much our little community has embraced it.

5. Do something with video

If you’re in business and you’re not using video on your site, you’re potentially missing out on a lot of cash. In most cases, using video to drive sales and leads far outweighs text and images. The difference can be enormous as I and many others have found. The first time I switched from a static opt-in box to one with video, the opt-in rate jumped from 12% to 47%!

Creating an effective video is a subject in itself. If available, output the final file in .MP4 format as this has become the de facto standard. Check out the Video Players category at the Joomla Extensions Directory.

Self-assessment: are you kidding? There are over 150 videos in our paid courses.

6. Ask your visitors what they want to see

This is great one if you’re stuck for ideas. Simply ask your audience what interests them. Or encourage them to ask you for help solving a problem.

Self-assessmentFAIL. I did do this once early on, but I tend to assume what you want. So please write a comment below letting me know how I can further you on your Joomla journey. If it is a support type question, it would be best to post this in our forum.

7. Contribute to the Joomla! Project

OK – so this isn’t going to help your site directly, but it will help indirectly. Without Joomla, you wouldn’t have a website and without continued help, the project will cease to grow. Here’s one easy thing everyone can do and it won’t take long. Pick an extension you use a lot and write a short review at the Joomla Extensions Directory. Here are some other options:

Self-assessment – FAIL. Sadly I don’t do much to help the project, partly because, like you, I’m just so incredibly busy. However our Joomla for Beginners course does help Joomla newbies. Hopefully I’ll be able to make time to pitch some article ideas for the Joomla Magazine soon.

What have you done recently to make your site shine? What else would you like to learn about Joomla? Comment below.

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Comments 9

Sam on Friday, 20 January 2012 09:50

This is a very useful guide. I started my Joomla design with your beginners course before registering for pro.

Many thanks

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This is a very useful guide. I started my Joomla design with your beginners course before registering for pro. Many thanks
Brad Hamilton on Friday, 20 January 2012 12:44

You may not contribute DIRECTLY to the Joomla Project, but your Joomla for Beginners course is a great asset to the Joomla "cause". I had a one hour intro from a co-worker, got started and then laid-off, and was on my own. I was very frustrated until the day I found your videos. Thank you.

What would I like to see? For some reason, my browser does not seem to "remember me" on your log-in page. Up until a few weeks ago, I seemed to click right on, but starting about two weeks ago, I have to enter my user name and password every time. Not sure what that is all about. Now, I must get back to the Pro Courses! Maybe my log-in question will be covered in the User Site lessons.

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You may not contribute DIRECTLY to the Joomla Project, but your Joomla for Beginners course is a great asset to the Joomla "cause". I had a one hour intro from a co-worker, got started and then laid-off, and was on my own. I was very frustrated until the day I found your videos. Thank you. What would I like to see? For some reason, my browser does not seem to "remember me" on your log-in page. Up until a few weeks ago, I seemed to click right on, but starting about two weeks ago, I have to enter my user name and password every time. Not sure what that is all about. Now, I must get back to the Pro Courses! Maybe my log-in question will be covered in the User Site lessons.
Richard Pearce on Friday, 20 January 2012 12:57

Remember me should work. If you know how, delete any cookies in your browser for buildajoomlawebsite.com and http://www.buildajoomlawebsite.com and try again.

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[b]Remember me[/b] should work. If you know how, delete any cookies in your browser for buildajoomlawebsite.com and www.buildajoomlawebsite.com and try again.
Mike Martin on Friday, 20 January 2012 18:08

Some very useful suggestion to increase traffic to your website, well presented, would fully recommend the series of tutorials and the course entitled 'How to earn $4000 a month as a part-time Joomla web developer' This really got me thinking.

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Some very useful suggestion to increase traffic to your website, well presented, would fully recommend the series of tutorials and the course entitled 'How to earn $4000 a month as a part-time Joomla web developer' This really got me thinking.
Murray Cowell on Wednesday, 25 January 2012 23:26

"Sadly I don’t do much to help the project ...."

Are you kidding? You provide the best education on how to build a Joomla website that I have ever seen. What's that if it's not helping the project?

Self-Re-assessment on point 7 required!

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"Sadly I don’t do much to help the project ...." Are you kidding? You provide the best education on how to build a Joomla website that I have ever seen. What's that if it's not helping the project? Self-Re-assessment on point 7 required!
Guest - Tam Ngo on Monday, 30 January 2012 02:51

Make your website mobile compatible - I think it's the most important at this time. The new SEO strategy is also related to searching by mobile. This is a really good article. I shared it on my facebook fan page, sure many people will love to read it. Thank you so much.

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Make your website mobile compatible - I think it's the most important at this time. The new SEO strategy is also related to searching by mobile. This is a really good article. I shared it on my facebook fan page, sure many people will love to read it. Thank you so much.
Guest - Jenish Patel on Thursday, 02 February 2012 18:41

I think best part of the 7 ways are "Ask your visitors what they want to see". Visitors are the best source to find out what users want on your website. So they can better show what is lacking in your site.

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I think best part of the 7 ways are "Ask your visitors what they want to see". Visitors are the best source to find out what users want on your website. So they can better show what is lacking in your site.
Paneru on Wednesday, 08 February 2012 02:07

Yes, Jenish Patel is 100% right.

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Yes, Jenish Patel is 100% right.
Guest - russell on Saturday, 04 January 2014 00:14

Awesome! post its really helps me tJoomla.org site still using version 1.5? It's unbelievable because Joomla people forcing users to upgrade their sites to 2.5 but they haven't upgraded their own site? What would say about this?oo much thanks

0
Awesome! post its really helps me tJoomla.org site still using version 1.5? It's unbelievable because Joomla people forcing users to upgrade their sites to 2.5 but they haven't upgraded their own site? What would say about this?oo much thanks

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