The words, "You can't improve what you don't measure," are almost ubiquitous online when reading about web statistics. It’s clear that everyone should be watching what visitors are doing and where they’re coming from, but when there are so many bits of data, activities and behaviors to track it becomes overwhelming to those who are new to website analytics. However, when you focus on just a few of the most important aspects of user behavior, you can lay down a very good foundation for measuring visitors and acting wisely on their activities.